Digital Communication
- What you'll do
- Website design and build, digital product development, data analysis.
- Where it leads
- Product management, UX and digital entrepreneurship.
Four tracks to choose from
Each track leads to a real profession, with a portfolio you build during the degree.
Marketing Communication
- What you'll do
- Identify the message, set the strategy and build campaigns across advertising, PR and social.
- Where it leads
- Campaign and client management, brand and social, communications and PR consulting.
Film and Television
- What you'll do
- Directing, producing, cinematography, editing and sound.
- Where it leads
- Festivals in Israel and abroad, and the broadcasters.
Broadcasting and Journalism
- What you'll do
- On-air skills, format development, creative writing, technical craft and building an on-screen presence.
- Where it leads
- Content creators, influencers, broadcasters and journalists at leading media outlets.
Industry internship
Our students learn by doing, with a real industry internship during the degree itself. They join Israel's leading media outlets, agencies and companies — and graduate with experience, connections and a portfolio.
AI is part of the degree
AI tools design, write and produce videos. What they can't do is think up the big idea, sense what the consumer feels and what will make them act. At the School of Communication at Ariel University you'll learn both sides: the most advanced tools, and the creative thinking that turns them into something that actually works.
- A prompt is the start: content, design and video with the tools the industry uses today.
- The idea is yours: strategy, creative and understanding the consumer's mind.
- The result is measured: campaign management, optimisation and reading data in real time.
45+
courses that integrate AI tools
A look inside
Studios, edit suites and students at work.
Still have questions?
We'll get back to you with everything about the degree, admission requirements and scholarships.